Each year, our small and mighty team accomplishes meaningful advocacy, outreach, and authentic community support for Truckee Tahoe! We always seem to do more each year, with limited resources, to make a positive impact. Thank you to all of our supporters, partners, and MAP members for making 2025 another great year doing what we love, protecting Truckee Tahoe for present and future generations!
We hope you enjoy reading some of our 2025 highlights, and don’t forget, there is still time to be part of the MAP movement by showing our end-of-year campaign some love! We are halfway to our year-end goal of raising $90,000 for Truckee Tahoe environmental advocacy!
This year, MAP staff participated in four multi-year planning processes: Tahoe Regional Planning Agency (TRPA) Tahoe Living Working Group, the Town of Truckee River Revitalization Steering Committee, the Railroad Crossing Study, and the 7th Cycle Housing Element. All four of these processes are critical to sound planning and the conservation of our fragile natural resources, and MAP will continue to engage in 2026.
We also kept a watchful eye on 20 land use applications across four planning jurisdictions to ensure projects are following appropriate specific plans or area plans, environmental mitigation or enforcement, and comply with past MAP settlement agreements. Our staff attended 59 public hearings and workshops throughout the year, and submitted 39 public comments to ensure the environment and community are at the forefront of our regional decision-makers' minds.
Keeping track of regional land use and development implications is hardwork, that takes a lot of time and thorough analysis, with member support, we stayed engaged on: TRPA Cultivating Community, Conserving the Basin-Phase 3 housing amendments, Joerger Ranch Specific Plan Phase 2 Amendments, Railyard Master Plan - Truckee Artist Lofts amendments and Railyard Hotel, Residences at Jibboom Street, Pacific Crest Commons Workforce Housing, Boatworks Redevelopment, Dollar Creek Crossing, Chalet Blanc, 39°North, Homewood Master Plan, Barton Creek Hospital, Washoe Tahoe Area Plan, Revised Palisades Specific Plan, Ritz Carlton Residences/Lake Tahoe Mountain Chalets Martis Valley Community Plan Amendment, River Revitilization Catalyst Projects, Coldstream Housing/PC1, Grays Crossing/PC2, Martis Valley Groundwater Mangegement Plan, and Nevada County Development Code Items and Austin Ridge Outdoor Event Center.
MAP also signed 11 letters supporting advocacy to uphold CEQA and to defend the many laws that have helped us protect our natural resources and public lands from the threats of overdevelopment and climate change.
MAP continues to pursue our Save Tahoe efforts by working with partners to preserve and protect critical landscapes in the Martis Valley and North Lake Tahoe watershed. Over the past two decades, MAP’s work has helped to protect and preserve more than 7,000 acres from the threats of poorly planned development, and our work is far from over. Thank you to our conservation partners who work with us to advance open space in the region. We could not do it without you.
While the year isn’t over yet, MAP has had a huge year for membership and outreach! We have 522 members baking our mission and 77 Business members, both making cash donations and contributing thousands of dollars in in-kind support to MAP signature events, raffles, and giveaways! We hosted two project mixers in the spring in North Lake Tahoe at Bear Belly Brewing Company and Tunnel Creek Cafe, focused on our workforce housing advocacy in the Lake Tahoe Basin, and 10 outreach booths over the summer at Tahoe City Farmers Markets, Truckee Thursdays, Truckee Certified Farmers Market, Lake Tahoe Summit, and the Lost & Found Gravel Festival in Portola. MAP engaged with over 34,000 people over the summer, sharing our current land use and open-space priorities. MAP also participated in beneficiary events, including the 43rd Annual North Lake Tahoe Snowfest, multiple Sample Sales with Synergy Reps, and Historic Downtown Truckee Ladies Night, to support our mission and raise funds for our work!
This was also MAP’s first year to implement an annual MAP Member shirt and sticker, in partnership with one of our favorite artists, Bryn Merrell, on a one-of-a-kind artwork piece that helps tell the story of MAP’s open space preservation efforts in Truckee Tahoe! There is still time to get your own shirt by making an end-of-year donation! (wink wink)
This year marks the 10th year MAP has awarded a youth environmental scholarship to a Truckee or North Lake Tahoe graduating senior pursuing higher education in the environmental sector. We were thrilled to present the $2,500 scholarship in June to Anthony Garciez Ramierz, of Truckee High School, who is now pursuing a degree in Public Policy at the University of California, Riverside.
This summer, MAP had the joy of welcoming our third Environmental Policy Intern, Kira Saathoff, to work with us for eight weeks on community outreach and research for a white paper to support MAP’s future strategic plan goals for environmental and social equity justice. Kira’s research will help inform MAP’s environmental and social justice goals by providing measurable actions to guide our advocacy and outreach.
And finally, the long-awaited permanent shade structure at Truckee’s first pocket park, the Trout Creek Pocket Park, was finished in September 2025 by Prosser Building and Development and their awesome team! Grants from the Teichert Foundation, the Union Pacific Railroad Foundation, and the Truckee Tahoe Airport District Agency Partnership program supported this community benefit project. In 2026, MAP will replace the benches with donor dedications and new interpretive panels, serving as the final touch to our community benefit effort for Historic Downtown Truckee.
MAP hosted three signature events in 2025: the 9th Annual Wild & Scenic Film Festival, hosted at the Fox Cultural Hall in April, the 15th Annual Sierra Forage Dinner at Mitchell’s Meadows in August, and the Annual Fall Membership Meeting in October at Craft & Logic Taproom. These events collectively brought together 400 guests and MAP supporters to rally around environmental advocacy, whether through inspiring films, a fundraising dinner, or our Annual Membership gathering to help us plan for the future. Thank you to all of our signature event sponsors, business members, and guests for making MAP’s events a success in 2025, raising collectively $149,000 for MAP’s work throughout the year!
2025 marked the return of MAP’s Annual Membership Meeting for MAP members who contributed in the last year to gather and learn about MAP's land use and open space efforts. This October, we hosted the event at Craft and Logic Taproom and had members help shape our future goals for our next Strategic Plan. Thank you to the 50+ MAP members who came out for a fun night of nibbles and geeky land use chatter with us. We look forward to bringing this event back year after year and growing our membership engagement!
There is still time to be part of the MAP movement and make a positive impact for Truckee Tahoe environmental advocacy! Help us raise $90,000 to power environmental advocacy for 2026. With a $45,000 match, your dollars will be doubled, and right now we are halfway to our goal with $46,226 raised so far!
Thank you to our 2025 end-of-year match donors - The Weakley Family, The Merrill Family Foundation, Anderson Family Fund, Daniel Haas, Peter & Ginnie Haas, Patricia Shifferle and Robert Gilliom, and Cabona’s for your continued support and for making a positive impact for MAP’s mission.
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