Join in on the fun and bring the Derby downtown for Ladies Night. The event encourages shopping at downtown Truckee merchants to kick off the holiday shopping season and supports the local nonprofit, Mountain Area Preservation (MAP). Participating merchants will stay open late on Friday, November 14th, and offer discounts, complimentary beverages, and a raffle to support MAP's advocacy for protecting open space and preserving the unique mountain character of Truckee Tahoe. Raffle tickets will be sold at each store, and prizes will include MAP’s limited edition Protect Our Mountains Hoodies and merchant gift cards.

Merchants are participating all across the Historic Downtown region from Brickeltown to Jibboom to West River St. They include Art Truckee, Bar of America, Bespoke + Atelier, CA 89, CA 89 Home, Cabin Fever Tahoe, Cabona’s, Cooking Gallery, Dressed Boutique, Gallery 5830', Gratitudes Gifts & Home Decor, Jack + Emmy, Juniper Truckee, Kalifornia Jean Bar, La Galleria, Made by Me Art Studio, Mo, Jo & Zoe, Nomad Boutique, Piper J Gallery, Ridgeline Gallery, Riverside Studios, Tahoe Mountain Life, Tahoe Sports Hub & White Buffalo. 

Deals and Give Back Opportunities at Participating Merchants: 

Tahoe Mountain Life – 20% off storewide (excluding Vuori brand)
Bespoke & Atelier – 20% off storewide if you bring canned or dried food 
White Buffalo – 20% off storewide
Cabona's – 20% off storewide
Cabin Fever Tahoe – 20% off storewide (excluding consignment art)

Gallery 5830' - A fun craft with Alpine Charm 
Jack + Emmy - 20% off storewide

Mo Jo & Zoe – 20% off storewide & a toy drive for Ashlee's Toy Closet
CA 89 & CA 89 Home – 20% off storewide & coat drive
Juniper Boutique – 20% off storewide if you donate a toy
The Cooking Gallery – 20% off storewide (excluding electrics)
Kalifornia Jean Bar – 20% off all denim & a canned food drive
Dressed Boutique – 20% off storewide
Nomad Boutique – 20% off storewide & coat drive

RAFFLE

Hosted by MAP with 30+ prizes and proceeds benefitting open space advocacy for Truckee Tahoe! Donate via QR code and enter name and phone number. Winners drawn on 11.17.25 and posted online and social.

Prizes Include: Two pieces of art from Art Truckee, Bar of America gift cards, Bespoke + Atelier gift, California 89 gift card, Tahoe topographic map from Cabin Fever, $100 Cabona’s gift cards, $50 Cooking Gallery gift card, Dressed Boutique gift card, Gallery 5830’ $100 gift card, Gratitudes gift, Jack + Emmy $50 gift card, Juniper Truckee $100 gift card + sweatshirt, FaceUp Facials 60 minute Facial, Kalifornia Jean Bar designer coat $445 value, La Galleria gift, Made by Me Gift card and painted purse value $100, Mo, Joe & Zoe gift card, Nomads gift card, Riverside gift card, Tahoe Mountain Life $25 gift card, Tahoe Sports Hub $200 in gift cards and Piper J Gallery $250 gift card, and wooden craft dolls from Ridgeline Gallery. 

The Town of Truckee is bringing back the Truckee Community Block Party on Thursday, September 18th from 5-7pm. The event will take place on Donner Pass Road in the heart of Historic Downtown Truckee. MAP will be there alongside other local nonprofits, special districts, and service providers. The event will feature live music and performances, local food trucks, family-friendly activities, and a raffle for attendees who engage with participating organizations. Mark your calendars and join MAP at Truckee’s Community Block Party. You can find more details on the town’s website or by clicking here! 

Come out to the Synergy Reps Showroom in Truckee for a Sample Sale benefiting Mountain Area Preservation (MAP) on Thursday, September 18th, from 3:00 to 7:00 pm. Shop brands such as Kuhl, Kari Traa, SAXX, and KINCO at a huge discount, with 20% of the proceeds supporting MAP's open space advocacy.  

The Synergy Reps Showroom is located at 12313 Soaring Way, Unit 2c. 

Local food and local advocacy go hand in hand. Come see MAP at the Tahoe City Farmers Market on Thursday, July 3, August 7 and August 21 from 8 am to 1 pm. Stop by to learn about our advocacy work, upcoming events, and how you can get involved. Our booth will feature engaging, family-friendly activities that highlight the importance of environmental advocacy and the protection of Truckee Tahoe for future generations.

Join Mountain Area Preservation (MAP) for the 15th Annual Sierra Forage Dinner on Friday, August 15th, at Mitchell’s Meadows. This is not just a dinner, but a chance to come together as a community, support conservation, enjoy good food, and raise dollars for what we all love, Truckee Tahoe!

This year’s event is set at the magical Mitchell’s Meadows north of Truckee, featuring a diverse range of activities. From live music to a cocktail hour with passed appetizers, a multi-course, family-style menu with vegetarian and pescatarian options accompanied with wine pairings, a silent auction, a live auction, a match and pledge segment to support MAP, and live painting for the first time dedicated to raising dollars for MAP’s youth environmental scholarship fund, there's something for everyone. 

Don’t miss out on our best signature event of the year! Tickets for individual and table sales go on sale June 20th. Join us and help fund MAP’s critical grassroots advocacy efforts. Buy your tickets now and be part of this unforgettable evening!

Local food and local advocacy go hand in hand. Come see MAP at the Tahoe City Farmers Market on Thursday, July 3, August 7 and August 21 from 8 am to 1 pm. Stop by to learn about our advocacy work, upcoming events, and how you can get involved. Our booth will feature engaging, family-friendly activities that highlight the importance of environmental advocacy and the protection of Truckee Tahoe for future generations.

Join MAP at the Tahoe Summit, hosted by U.S. Senator Adam Schiff, on Wednesday, August 6, from 8:00 a.m. to 2:00 p.m. at the Vahalla Tahoe. We are excited to return to this event and will be set up at their booth fair from 8:00 to 10:00 am and 12:00 to 2:00 pm. Come by and learn about our advocacy work, upcoming events, and how you can get involved. Our booth will feature engaging, family-friendly activities that highlight the importance of environmental advocacy and the protection of Truckee Tahoe for future generations.

Please note that registration for this event is required, and you can complete it by clicking here. There is no parking on site, but shuttles will be running from both North and South Lake, and biking to the event is encouraged. You can find all the event details on this page.

Catch MAP at Truckee Thursdays!
Join Mountain Area Preservation at Truckee Thursdays this summer. We’ll have a booth on July 10, 17, and 31. Truckee Thursdays brings together locals and visitors for live music, local vendors, and more. We hope to see you there this summer! 

Stop by to learn about our advocacy work, upcoming events, and how you can get involved. Our booth will include engaging, family-friendly activities that highlight the importance of environmental advocacy and protecting Truckee Tahoe for future generations.

Interested in volunteering at outreach events?
Contact Marissa Rudder, Membership and Outreach Director, at marissa@mapf.org.

Local food and local advocacy go hand in hand. Come see MAP at the Truckee Farmers Market on Tuesday, July 22, from 8 am to 1 pm. Stop by to learn about our advocacy work, upcoming events, and how you can get involved. Our booth will feature engaging, family-friendly activities that highlight the importance of environmental advocacy and the protection of Truckee Tahoe for future generations.

Catch MAP at Truckee Thursdays!
Join Mountain Area Preservation at Truckee Thursdays this summer. We’ll have a booth on July 10, 17, and 31. Truckee Thursdays brings together locals and visitors for live music, local vendors, and more. We hope to see you there this summer! 

Stop by to learn about our advocacy work, upcoming events, and how you can get involved. Our booth will include engaging, family-friendly activities that highlight the importance of environmental advocacy and protecting Truckee Tahoe for future generations.

Interested in volunteering at outreach events?
Contact Marissa Rudder, Membership and Outreach Director, at marissa@mapf.org.

Catch MAP at Truckee Thursdays!

Join Mountain Area Preservation at Truckee Thursdays this summer. We’ll have a booth on July 10, 17, and 31. Truckee Thursdays brings together locals and visitors for live music, local vendors, and more. We hope to see you there this summer! 

Stop by to learn about our advocacy work, upcoming events, and how you can get involved. Our booth will include engaging, family-friendly activities that highlight the importance of environmental advocacy and protecting Truckee Tahoe for future generations.

Interested in volunteering at outreach events?
Contact Marissa Rudder, Membership and Outreach Director, at marissa@mapf.org.

Local food and local advocacy go hand in hand. Come see MAP at the Tahoe City Farmers Market on Thursday, July 3, August 7, and August 21 from 8 am to 1 pm.

Stop by to learn about our advocacy work, upcoming events, and how you can get involved. Our booth will feature engaging, family-friendly activities that highlight the importance of environmental advocacy and the protection of Truckee Tahoe for future generations.

Join MAP for a FREE Project Mixer at Tunnel Creek Cafe from 5:30 to 7:30 pm, to learn how to advocate for Tahoe in the public process.

Learn about MAP’s TRPA land use advocacy and how you can make a positive impact through local advocacy in Tahoe by getting involved in your county and at the TRPA level.

Mixers are Free to the public.

Registration Link

The Lost & Found Gravel Ride is put on by our friends to the north, Sierra Buttes Trail Stewardship. Come check out a fantastically grueling race that showcases what recreation in the Lost Sierra Region has to offer. Not interested in their grueling gravel grinder? We don’t blame you; come catch MAP, enjoy their expo, which features industry companies and local nonprofits, and it wraps up with live music to celebrate the race. Our Truckee friends, MOGROG Rotisserie, will also be there, cooking up tasty eats. The race attracts nationwide attendance, and we are excited to join the Expo on Saturday, June 14, in City Park, Portola, from 1:00 to 6:00 p.m.

Want to Get Involved? Become Land Use Literate at our MAP Mixer on May 22nd

Now is the perfect time to learn more about Cultivating Community, Conserving the Basin and find out how you can get involved in community planning in the Tahoe Basin. Join MAP at our Project Mixer on May 22nd, from 5:30 to 7:30 pm at Bear Belly Brewing in Kings Beach. Project Mixers are FREE to the public and hosted by MAP. 

We will break down all things TRPA, help you understand why it is crucial to get involved, and most importantly, give you the tools to effectively participate in the process. How to look up agendas, how to submit public comments and more importantly, that your voice matters when it comes to civic engagement and stewardship! 

So join us for a beer on May 22nd and become land use literate! P.s. MAP members’ first drink is on us. Hope to see you there!

Join MAP at the Palisades Earth Day Festival for two FREE showings of the Wild and Scenic Film Festival on tour! Our cultivated program will be shown at 11:00 am and 4:00 pm.

Join MAP for the Wild and Scenic Film Festival— on April 4th and 5th  at the Fox Cultural Hall in Kings Beach. Get ready to be activated and inspired through 1.5 hours of awe-inspiring environmental, adventure, social justice, wildlife, art and activism, and youth-specific films. 

Tickets will go on sale starting, Tuesday, March 4th at 9 am, online only.

 Learn more at: www.mountainareapreservation.org/wsff

Source:: https://www.mountainareapreservation.org/wsff

Join MAP for the Wild and Scenic Film Festival— on April 4th and 5th  at the Fox Cultural Hall in Kings Beach. Get ready to be activated and inspired through 1.5 hours of awe-inspiring environmental, adventure, social justice, wildlife, art and activism, and youth-specific films. 

Tickets will go on sale starting, Tuesday, March 4th at 9 am, online only.

 Learn more at: www.mountainareapreservation.org/wsff

Join us at Tuesday, April 1st, at the North Tahoe Event Center to get a project status report from Placer County staff. Please note that you can watch the hearing online, but in a disappointing move, Placer County is no longer allowing verbal public comments through Zoom. 

As a quick reminder, in 2023, Placer County and its consultants proposed a site plan for Dollar Creek Crossing (an 11.4-acre site located across from the 7-11 on Dollar Point) that included an undefined mix of affordable (income-restricted) and achievable (local-worker-restricted) housing. In 2024, Placer County completed a construction cost estimate and financial feasibility analysis to help determine the mix of various housing units that would ultimately be proposed. At the meeting next week, staff will review the outcomes of the analysis and recommend a plan moving forward. If you’re as curious as we are about the future of this site, we hope to see you there!

The final hearing to determine the future of the Resort at Palisades is on the horizon. Join MAP on November 19th (time TBD) at the North Tahoe Event Center to weigh in on Alterra Mountain Company’s proposed plans for Olympic Valley, which include 850 mixed-resort units and approximately 300,000 sf of commercial space, including a 90,000 sf Adventure Camp. From increased emergency evacuation times to exacerbating the housing crisis, the impacts of this development would be massive. Be there and tell Placer County that this is not the right approach to redevelopment of our beloved Olympic Valley.

Mark your calendar, map out your shopping route downtown with your friends and family for November 15th, and join MAP for holiday shopping with a cause! 

Downtown Truckee Ladies’ Nights

Come downtown for a festive evening of sips and merriment, and save our mountains with MAP! Downtown Merchants - Downtown Merchants - Cabona’s, Bespoke + Atelier, Riverside Studios, White Buffalo, Moe, Jo & Zoe, Tahoe Sports Hub, Gallery 5830’, Gratitudes, California 89, California 89 Home, Jack & Emmy, Truckee Running Company,  and Wild & Ruff are all participating and offering 20% off storewide with proceeds supporting MAP.

There is a Mad Hatter Theme, too. Wear a fun hat to earn a raffle ticket for a local shop's gift card raffle prize. Bring a new toy to Moe, Jo & Zoe, or a can of food to Bespoke & Atelier for extra entries to our great raffle. Additional raffle tickets can be purchased for $5 each, with all proceeds going to MAP! The raffle winner will receive $450 in gift cards to local merchants. 

Other participating shops and features:

Riverside Studios with their Seconds Sale and 25% off Permanent jewelry

White Buffalo will be 20% off storewide, excluding Jewelry

Sportshub is going to raffle off a pair of women's skis!

Fun Craft upstairs at Gallery 5830

Photo Booth outside Bespoke & Atelier to document the merriment

Join the Tahoe Regional Planning Agency (TRPA) at the upcoming community workshop to learn about a new project to tackle Lake Tahoe's housing crisis while protecting and improving the environment.

Affordable housing is a significant challenge in our community, affecting many residents and workers. TRPA’s goal is to make housing more accessible and equitable for everyone while also improving the environment and climate resilience of the region. Share your thoughts on pressing issues in our community and contribute to the future of the Tahoe Basin! RSVP HERE  

Spanish interpretation services, activities for children, and a catered meal from Lupita’s Mexican Restaurant will be provided. 

 While we encourage everyone to walk, bike, or take transit to the workshop, free parking is available in the Kings Beach State Park lot adjacent to the Events Center by picking up a pass, available inside the lobby of the Events Center, and placing it visibly in your vehicle.

#WorkforceHousing #CommunityPlanning #TahoeLivingWorkingGroup 

Únase a la Agencia de Planificación Regional de Tahoe (TRPA) en el próximo taller comunitario para conocer un nuevo proyecto para abordar la crisis de vivienda de Lake Tahoe y, al mismo tiempo, proteger y mejorar el medio ambiente.

La vivienda asequible es un desafío importante en nuestra comunidad, que afecta a muchos residentes y trabajadores. El objetivo de TRPA es hacer que la vivienda sea más accesible y equitativa para todos, al mismo tiempo que se mejora el medio ambiente y la resiliencia climática de la región. ¡Comparta sus ideas sobre los problemas urgentes de nuestra comunidad y contribuya al futuro de Tahoe Basin! Enlace en la biografía para confirmar su asistencia.

RSVP HERE  

Se brindarán servicios de interpretación en español, actividades para niños y una comida preparada por Lupita's Mexican Restaurant.

Si bien alentamos a todos a caminar, andar en bicicleta o tomar el transporte público hasta el taller, hay estacionamiento gratuito disponible en el estacionamiento del Kings Beach State Park adyacente al Centro de eventos. Para ello, debe retirar un pase, disponible dentro del vestíbulo del Centro de eventos, y colocarlo de manera visible en su vehículo.

DATE CHANGED - Join MAP at California 89 on Thursday, September 26th, from 5:00 to 7:00 pm for a MAP Mixer. We will showcase our new advocacy film by Unlikely Media,  promote our membership campaign doubling down for MAP’s mission and work, and give important regional land use advocacy and conservation effort updates for Truckee Tahoe. Mixers are FREE; we will have snacks, drinks, MAP merch, and lots of land use love! Want to join in the fun? Register for our MAP Mixer today! 
Register for the MAP Mixer

The Tahoe Regional Planning Agency (TRPA) is kicking off its next round of housing code updates with two upcoming community meetings. The first meeting will be held on Monday, September 9th, at 6:30 p.m. at the Bijou Community School in South Shore. The second meeting will be held on Tuesday, September 10th, at 6:00 p.m. at Kings Beach Elementary School.  

This is an important opportunity to contribute to the basin-wide conversation around affordable workforce housing and policies that can be developed to support equitable access to housing while preserving and protecting our region's gem: Lake Tahoe. 

Button: RSVP at tinyurl.com/tahoe-living

Palisades Planning Commission hearing, which will take place on Thursday, September 5th, starting at 9:00 am in person at the North Tahoe Events Center in Kings Beach or online via Zoom.

Learn more about the Palisades Proposal

The deeply-concerning Village at Palisades Specific Plan proposal (you know, the one that includes a waterpark, up to 850 resort units, and almost 300,000 sf of commercial space in the treasured Olympic Valley) is back in the spotlight.

The proposal will be reviewed by the Olympic Valley Municipal Advisory Committee and the North Tahoe Regional Advisory Committee on Saturday, August 17th starting at 10:00 am. The meeting will take place in person in Olympic Valley or online via Zoom. Learn more and register for the webinar: https://www.placer.ca.gov/8213/Village-at-Palisades-Tahoe-Specific-Plan

The deeply-concerning Village at Palisades Specific Plan proposal (you know, the one that includes a waterpark, up to 850 resort units, and almost 300,000 sf of commercial space in the treasured Olympic Valley) is back in the spotlight.

Placer County is hosting a virtual Community Meeting on the proposal on Thursday, August 15th from 5:30 pm - 7:30 pm. Learn more and register for the webinar: https://www.placer.ca.gov/8213/Village-at-Palisades-Tahoe-Specific-Plan